UNHATE Foundation in the promotion by the company Benetton has released photos of the leaders of very prominent and controversial world of Photoshopped Images shown kissing each other.
Benetton is an explanation of why they dared to campaign these photos.
"The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community, especially through the vehicle of communication, which can reach social players in different areas. The Foundation will organise initiatives involving different stakeholders, from the new generations to the institutions, international organisations and NGOs, right through to civil society.The Foundation also aims to be a think tank, attracting personalities and talents from the fields of culture, economy, law and politics, and people who have gone from simple citizens to leaders of movements, distinguishing themselves through their ideas and actions against the causes and effects of hatred."
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